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Our Branded Content Highlights

At Incubation Lab, we believe that every brand has a story that deserves to be told. We're passionate about creating film and television IP and brand campaigns that inspire and move people. Our team of experts can bring any vision to life, with creativity and innovation that push the boundaries of what's possible.

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I Will Vote Campaign

Incubation Lab produced athlete content for the "I WILL VOTE" campaign, an initiative aimed at increasing voter participation and ensuring that all eligible voters are prepared and informed about how they can cast their ballots. It provides resources, information, and tools to help voters navigate the voting process, ensuring that they know when, where, and how to vote. This campaign focuses on educating and motivating citizens to participate in the democratic process, emphasizing the importance of each vote and the impact it has on shaping the future. By fostering a sense of responsibility and civic duty, the "I WILL VOTE" campaign seeks to boost turnout and engage a broader and more diverse segment of the population in electoral participation.

CJ McCollum x Dr. Chris Pernell

In an insightful conversation, NBA star CJ McCollum sits down with Dr. Chris Parnell to discuss the far-reaching effects of the pandemic, both on and off the court. McCollum underscores the critical role of leadership and thorough research in collectively navigating and controlling the pandemic's spread. Drawing from personal experiences, he shares how his wife's and father-in-law's roles as healthcare providers have given him a firsthand look at the pandemic's profound impacts. On the professional front, McCollum delves into how the game of basketball has transformed, highlighting the challenges he now faces in engaging with fans and connecting with his family post-games. However, on a hopeful note, he speaks about the newfound comfort the vaccine has brought him, especially in moments shared with his parents and grandparents.

Super Bowl 56 - Jordan Brand Spot

In a charismatic Super Bowl digital spot for the Jordan Brand, we dive deep into the heart and soul of Inglewood, the City of Champions. This piece masterfully melds audio and visual elements to celebrate the city's rich history, vibrant heritage, and unsung heroes. True to the spirit of "Here for a Reason," the piece shines a spotlight on the local businesses of Inglewood, offering gratitude and recognition for their invaluable service to the community. Seamlessly and authentically, the narrative weaves Jordan Brand into the fabric of Inglewood, establishing an enduring connection rooted in respect, passion, and legacy.

The Culture - LA Hoops

In this captivating 60-second film, we journey through Los Angeles in a cinematic odyssey shaped by the distinct perspective of the Jordan Brand. As we traverse the city, we witness the contrasting interplay between LA's dreamlike allure and its grounded realities, ultimately celebrating the triumphs that emerge from this dynamic landscape.

Zion Williamson Signature Footwear Launch

Most engagement and earned media

Los Angeles City Mayor Bass x Matt Barnes

NBA Champion and Journalist Matt Barnes goes deep with Congresswoman Karen Bass in her quest to become the first woman mayor of Los Angeles.

Why Not Her

Executive Produced by NBA MVP Russell Westbrook, Why Not Her delves deep into the heart of the Crenshaw community, a realm often overshadowed by its male-dominated facets in sports and rap. Yet, at its core, it's the resilient women who serve as its foundation. "Why Not Her?" shifts the narrative spotlight, celebrating the divine feminine to recalibrate a representation often tilted by predominant masculine portrayals.

I Will Vote With Chris Paul

CP3 Elite

Incubation Lab was tasked with bring a cinematic perspective to CP3 Elite guard camp. This camp is renowned and designed for both high school and college-level guards, providing them an opportunity to develop their skills, game IQ, and understanding of the guard position at an elite level. Participants get a chance to learn directly from Chris Paul, one of the game's best point guards, and other skilled trainers, as they go through drills, scrimmages, and classroom sessions. This camp not only emphasizes basketball fundamentals but also leadership, discipline, and the mental aspects of the game. For young players aspiring to refine their guard skills and learn from one of the best in the business, the Chris Paul Elite Guard Camp is a sought-after experience.

What's Your Flavor

In the "What's Your Flavor?" TV spot set during the NBA All-Star event in Utah, viewers are taken on a vibrant journey through Jordan Brand's experience space. Celebrating individuality and choice, the commercial emphasizes every consumer's power to handpick their perfect shoe, ensuring that, just like on the basketball court, everyone can showcase their unique style and taste.

Why Not Film

NBA All-Star and Triple Double world record holder, Russell Westbrook and The Incubation Lab produced, WHY NOT?, the short film that showcases the culture of Crenshaw. It premiered on BET Digital beginning February 4th as part of the network’s Black Film Friday digital series and now on Amazon Prime.

WHY NOT? aims to expose youth in marginalized communities to the ever-growing technology space through the story of a top High School basketball player that finds another way to impact his community when basketball is taken away from him.

In this recent campaign content for Meta, we spotlighted an inspiring dialogue between the sensational Te'a Cooper and the dynamic Coi Leray. Centered around the theme "It's Your World," the conversation delves deep into their personal journeys, aspirations, and the transformative potential of the digital era. This campaign not only emphasizes the evolving digital landscape but also showcases the authentic voices of influential figures, resonating deeply with viewers and encouraging them to envision and shape their own digital frontiers.